Blog

Attendees enjoying the ICE 2027 welcome cocktail party organized by CREA Group in an illuminated historic Renaissance courtyard at night.

2026-10-01

ICE Barcelona 2027: The events worth organizing around your stand

Planning a side event at ICE Barcelona 2027? Discover which events are worth organizing around your stand, when to book venues and services, and key lessons from CREA Group’s ICE events in 2025 and 2026.

Attendees arriving with luggage at Fira Gran Via in Barcelona for ICE 2027 corporate event management services by CREA Group.

2026-10-01

Group transport during ICE 2027: El Prat, Fira Gran Via and downtown with measured times

Coach times from El Prat to Fira Gran Via and downtown during ICE 2027 by time slot, the L9 Sud metro, vehicle accreditation and fleet sizing for 50 to 300 guests.

Corporate group arriving at Madrid airport with luggage while an event coordinator welcomes them in the terminal.

2026-09-28

Direct flights to Spain 2026-2027: route map for MICE groups by airport

Direct flights to Spain leave from 13 US metro areas across the 2026 and 2027 schedules airlines have published so far, by our count, and almost all of them land in Madrid or Barcelona.

Madring circuit presentation at IFEMA Madrid for the 2026 Formula 1 Grand Prix

2026-06-17

MADRING is official: what the Madrid F1 Grand Prix means for businesses

MADRING now has a date and an official poster. Here is what corporate event opportunities the Madrid F1 Grand Prix opens up.

Event planner checking a clipboard checklist near a Madrid Grand Prix grandstand

2026-06-07

Checklist for organising a corporate event during an F1 Grand Prix

Phase-by-phase checklist to organise a corporate event during the Madrid Grand Prix without surprises: booking, weeks before, race week and event day.

Hospitality lounge with catering and a track view at the 2026 Madrid Grand Prix

2026-06-02

Corporate hospitality F1 Madrid 2026: what is included and how to book it

Booking corporate hospitality for the Madrid Grand Prix seems simple until you ask for the breakdown

Colleagues racing in a pit stop challenge during an F1 team building activity in Madrid

2026-05-29

F1-themed team building: ideas for companies in Madrid 2026

The year Madrid launches its Grand Prix is the perfect year for a team to experience Formula 1 from the inside, without needing a race ticket. The energy of the engines, the timing, the pit work: all of it translates surprisingly well into team dynamics that leave a mark.

International congress delegates in a Barcelona auditorium, reflecting the ICCA ranking

2026-05-28

ICCA Ranking 2025: Spain, the Only Country With Two Cities in the World's MICE Top 20

If you organise international events, this number changes the conversation with your board. You no longer have to justify why Spain: now Spain justifies it for you.

Corporate event terrace near the Madring circuit set up for a Grand Prix reception

2026-05-27

The best venues for corporate events near the Madring circuit

The 2026 Madrid Grand Prix will fill the city with corporate event opportunities, and the first question that reaches an Event Manager is almost never "which venue", but "which venue that actually works on race weekend"

Planner comparing a DMC proposal and a local agency quote for an event in Spain

2026-05-26

DMC vs Local Agency: Which One is best for Your Corporate Event in Spain

Most event managers don’t compare a DMC and a local agency in the abstract. They compare quotes. And two quotes can look similar in the bottom line while representing two radically different things

Corporate guests in a VIP hospitality suite overlooking the Madrid F1 circuit

2026-05-05

Corporate Hospitality F1 Madrid 2026: what each VIP package really includes and how to choose

Buying a corporate hospitality package for the Madrid Grand Prix 2026 looks like a simple transaction: you pick the category, pay, and the tickets show up. What happens next is the complicated part

Congress hall at IFEMA Madrid set up for a large corporate convention

2026-04-27

Top 5 MICE Venues in Madrid for 2026: A Local Expert's Guide

Discover the best MICE venues in Madrid for 2026, selected by local DMC experts with 20 years on the ground. From large congresses to boutique executive retreats, with capacity data, insider tips and a full comparison table.

Team at the new CREA Group Events office in Barcelona, a DMC and corporate event agency

2026-04-23

CREA Group Events Opens New Barcelona Office in a New Chapter of Growth

CREA Group Events opens its new Barcelona office. Discover the new home of one of Spain's leading corporate event agencies and destination management companies.

Formula 1 car racing on the Madring circuit in Madrid during the 2026 Grand Prix

2026-04-06

F1 Madrid 2026: Turn the Spanish Grand Prix into the Corporate Incentive Your Team Will Never Forget

Madrid hosts the Formula 1 Tag Heuer Gran Premio de España on 11, 12 and 13 September 2026. The brand-new Madring Circuit, set around IFEMA Madrid and the Estadio Riyadh Air Metropolitano, will make the Spanish capital the global centre of motorsport for one historic weekend.

American corporate group at a welcome reception in a Spanish palace courtyard

2026-03-26

Why US Companies Choose Spain for MICE Events

When American event planners and corporate travel managers start shortlisting destinations for their next incentive trip, conference, or large-scale corporate event, Spain consistently rises to the top.

Crowded hall at Fira Barcelona Gran Via during MWC 2026 with tech exhibitor stands

2026-03-17

MWC 2026 Barcelona: Strategic Insights for Corporate Events & Incentives in Spain | CREA Group

Beyond the booths: A strategic analysis of MWC 2026 trends and how they are redefining the future of corporate events and incentives in Spain.

Barcelona CCIB congress center exterior, a top MICE destination venue in Spain

2026-01-12

Top MICE Destinations Spain 2026: Barcelona CCIB, Madrid IFEMA & More

Plan your 2026 event in Spain’s leading congress centres, with flexible capacities, high-speed AVE links, and unforgettable experiences

Chauffeured executive car outside Fira Barcelona Gran Via during MWC 2026

2026-01-06

CREA Group:助力中国科技企业领航 2026 年巴塞罗那世界移动通信大会 (MWC)

西班牙,巴塞罗那 – 随着全球最具影响力的连接技术盛会 MWC Barcelona 2026 临近,中国科技巨头正纷纷加强与当地可靠合作伙伴的战略联盟。

Costa Brava coastline in Catalonia, a Mediterranean setting for MICE events

2025-11-05

Catalonia: The Premier MICE Destination in the Heart of the Mediterranean

CREA Group Events reinforces Catalonia’s position as a leading MICE destination in the Mediterranean, featured by French magazine Voyages & Business for its sustainable, creative, and culturally authentic approach to corporate event design.

Event budget spreadsheet and invoices on a desk, showing VAT for corporate events in Spain

2025-10-23

Corporate Events in Spain: Why Event Agencies and DMCs Can Invoice Without VAT

VAT Corporate Events Spain: How DMCs Invoice Without VAT & Save Costs

Trays of hot and cold finger food appetizers served at a corporate event

2025-08-20

What types of appetizers can we find at an event?

Appetizers for corporate events will be key to creating a strong first impression, blending gastronomy and networking, and reflecting a company’s identity. Cold, hot, liquid, and creative proposals, along with innovative service formats, elevate the experience and make every professional gathering unique.

New product unveiled on a lit stage in front of an audience at a launch event

2025-08-11

New Launch Products – Guide to a High-Impact Event

A launch products event is a strategic corporate occasion that combines creativity, logistics, and marketing to generate impact and sales. Companies increasingly rely on DMC agencies to plan, produce, and execute, integrating in-person, digital, and immersive experiences tailored to each sector to maximize visibility and brand positioning.

Dashboard with event KPIs and attendee engagement charts on a laptop screen

2025-08-08

Essential KPIs and ROI guide for 2026: How to measure corporate event success

Optimize your 2026 event strategy with our in-depth guide on key metrics, from lead generation and AI analytics to sustainability and Return on Objectives (ROO)

Corporate team holding a work session around a table on an outdoor terrace overlooking the sea.

2025-08-01

What does team building mean and why is it essential for companies?

Team building means "building teams" and refers to activities designed to improve cohesion, communication, and motivation in professional settings. In Spain, it’s used as a key strategy to align teams with corporate culture. CREA Group Events creates tailored team building experiences with real impact in cities like Barcelona and Madrid.

Speaker presenting to a full room at a corporate conference with a large screen

2025-07-24

Corporate conference organization: Key phases for strategic execution

Navigate the complexities of corporate event planning in Spain with expert insights on venue selection, budgeting, and 2026 industry trends

Speaker presenting on a modern stage with a large LED screen during a corporate conference.

2025-07-18

Stage Designs for Corporate Events: Impact and Benefits

Strategic stage designs for corporate events elevate brand identity, enhance message delivery, and create immersive attendee experiences. This article explains key elements, benefits, trends for 2025, and the value of working with local designers and DMCs to ensure seamless execution, especially in destinations like Barcelona, Madrid, and Málaga.

Attendees networking inside an immersive event space surrounded by large LED screens displaying ocean visuals.

2025-06-27

How to Organize an Immersive Experience?

An immersive experience in corporate events means creating emotionally engaging, multisensory journeys using tech like VR, AR, and storytelling. These experiential events strengthen brand messaging and audience connection. With strategic design by a DMC, they boost engagement, retention, and authenticity—turning events into memorable, impactful tools for experiential marketing.

Professionals attending a corporate cocktail reception on a terrace overlooking the Barcelona skyline.

2025-06-23

What is the MICE segment in tourism?

MICE tourism—Meetings, Incentives, Conferences, and Exhibitions—is a business travel segment focused on strategic, high-value events. It enhances corporate branding, boosts economic growth in host cities, and delivers measurable ROI. Spain’s top destinations, supported by expert DMCs like CREA Group Events, offer the ideal environment for successful and customized MICE experiences.

Incentive trip group toasting with wine at a vineyard estate in Spain

2025-05-30

Corporate Incentive Travel: Real Examples to Inspire Your Team

Incentive trips are a strategic tool to motivate, engage and transform teams. More and more companies choose Spain for its diversity and professionalism. Formats vary by objective: motivation, team building, training or reward. CREA Group events designs high-impact, tailor-made experiences for effective corporate events.

DMC coordinator briefing a corporate group before an event in Spain

2025-05-23

What is a DMC and why is it key in corporate events?

A DMC (Destination Management Company) organizes and manages corporate events abroad, handling logistics, suppliers, and on-site coordination. It ensures efficient, customized experiences for large-scale events like conventions or incentive trips. With local expertise, a DMC streamlines operations, reduces risks, and delivers professional results—so companies don’t have to worry about a thing.

Corporate gala dinner with guests at round tables, one of several types of corporate events

2025-05-19

What Types of Corporate Events Can a Company Organize?

In 2025, companies use corporate events to enhance team motivation, branding, and connections. Spain is a top destination for events like product launches, conferences, incentive trips, and team building. Its infrastructure, climate, and culture make it ideal for large conventions and customized experiences, with experts like CREA Group Events ensuring seamless execution.

Business delegates at a trade exhibition booth, one of the four parts of MICE

2025-05-09

What is MICE in Corporate Events?

The MICE sector (Meetings, Incentives, Conferences, Exhibitions) plays a key role in driving business strategy through events that strengthen brand identity, boost team motivation, and open up new opportunities. Spain stands out as a top MICE destination thanks to its infrastructure, connectivity, and rich cultural offer. At CREA Group Events, we lead the way with experience and tailor-made solutions, aligned with the trends shaping 2025.

Technician managing lighting and LED screen controls at a corporate event in Barcelona

2025-04-30

Corporate Event Tech in Barcelona: What's Actually Changing in 2026

In 2025, technology drives corporate events in Spain, enhancing engagement, efficiency, and memorability. From VR and LED walls to event apps and 3D mapping, tools like biometric check-ins and AI networking create immersive, data-driven experiences. DMCs in Madrid, Barcelona, and Valencia integrate tech to align with strategic goals.

Business travelers boarding a high-speed AVE train between Madrid and Barcelona

2025-04-25

Corporate Tourism in Spain: Strategic Business Travel in 2025

In 2025, Spain emerges as a prime destination for corporate tourism, offering top-tier MICE infrastructure, strong connectivity, and cultural appeal. Cities like Barcelona, Madrid, and Seville attract global events. Key trends include sustainable practices, tech-driven planning, and immersive incentive programs, supported by expert partners like CREA Group Events.

Camera crew filming a speaker at a hybrid event with remote attendees on screens

2025-04-16

Planning Hybrid Events in 2025

In 2025, hybrid events are key to corporate communication, blending in-person and virtual experiences. Success relies on seamless logistics, interactive tools, and tailored content. These events expand reach, improve inclusivity, reduce costs, and provide valuable data insights. With the right planning, even small-scale gatherings benefit from this format, ensuring flexible, engaging, and sustainable experiences for all participants.

Team taking a flamenco class together during a cultural team building session in Spain

2025-04-11

5 Cultural Experiences to Boost Team Morale in Spain: How to Build a Team Culture

In 2025, building team culture is a business must. Spain’s rich, diverse setting offers cultural team-building experiences like tapas tours, flamenco workshops, Gaudí-inspired creativity, wine tastings, and mindful nature retreats. These foster trust, morale, and shared values, strengthening teams for lasting impact.

Sales team relaxing on a Barcelona beach during a corporate incentive trip

2025-04-02

How to Maximize Your Next Corporate Incentive Travel in 2025

Guide to maximize corporate incentive travel in Spain 2025 with CREA Group’s expert DMC services.

International conference with speakers on stage, part of a MICE program in Spain

2024-04-22

The importance of mice: meetings incentives conferences and events

Looking for a top-notch partner for your corporate events? Look no further than our company. With our expertise in mice meetings incentives conferences and events, we're your one-stop solution for all your event needs.

Corporate group touring a European old town on a DMC-led program in Spain

2024-04-22

Destination management company in europe

Welcome to Crea Group, your specialized DMC in Europe! Are you looking to take your events to the next level in dream destinations like Madrid, Barcelona, Málaga, Seville, Mallorca, and Valencia? You've come to the right place! We are your trusted partner in destination management in Europe, with an impeccable focus on excellence and personalization.

MICE event management team running registration at a corporate conference

2024-04-19

Transform your events with a top-notch MICE event management company

Are you tired of lackluster corporate events that fail to leave a lasting impression on your attendees? Are you seeking to elevate your company's brand image through meticulously planned and flawlessly executed events? Look no further! As a premier MICE event management company, we at Crea Group Events specialize in turning your vision into reality, leaving your guests in awe and your competitors in envy.

Large auditorium filled with delegates at a large-scale MICE congress

2024-04-19

Unleash your event potential with advanced huge MICE event management

Are you tired of scrambling to put together lackluster events that fail to impress your stakeholders? Are you seeking to elevate your company's image through unforgettable gatherings that leave a lasting impression? Look no further! Welcome to the world of Huge MICE Event Management – where your event dreams transform into awe-inspiring realities.

Attendees networking at a modern corporate event with interactive digital displays

2023-07-31

Corporate event trends for 2026: Insights and strategies for success

Discover the top corporate event trends for 2026, from sustainability and AI-driven personalization to hybrid formats and immersive experiences, with practical strategies to boost engagement and ROI

Team building group kayaking in a turquoise cove on the Spanish coast

2023-07-21

Best Places for Team Building in 2026: Unique Destinations for Corporate Success

Discover the best team building destinations in Spain for 2026, where unique cultural, wellness-focused, and sustainable experiences drive corporate success, collaboration, and employee engagement with seamless planning by CREA Group Events

Local DMC guide leading a corporate group through a Spanish old town

2023-07-12

Benefits of working with a local DMC in 2026: Choose expertise for corporate events and incentives

Discover why partnering with a local DMC in 2026 delivers smarter logistics, authentic experiences, cost efficiency, and sustainable solutions for high-impact corporate events and incentives

Incentive group admiring the view from a hilltop over a European coastal town

2023-07-06

Best incentive travel destinations

Incentive trips are holiday packages that companies offer their employees as a reward for their performance, achievements or loyalty.

Event manager meeting DMC partners to review a corporate event proposal in Spain

2023-07-04

How to choose the best DMC for your corporate event in 2026: The ultimate guide for event managers

Triar el DMC adequat és essencial per a un esdeveniment corporatiu exitós. Els factors clau inclouen experiència provada, coneixement profund del destí, serveis personalitzats, creativitat i comunicació eficaç. Un DMC fiable també ha de garantir adaptabilitat, preus transparents i referències positives de clients. CREA Group ofereix suport expert com la teva agència DMC de confiança a Espanya.

Personalized welcome kits with attendee names laid out for a MICE event

2023-06-29

How to personalize your MICE event in 2026: Expert tips for unforgettable experiences

Discover expert strategies to create hyper-personalized MICE events in 2026, leveraging AI, data, immersive experiences, and sustainability to boost engagement and measurable ROI

MICE event planner reviewing a program timeline with a venue manager

2023-06-23

MICE event organizer: Advanced strategies for 2026 success

MICE event planning 2026 for multinationals: advanced strategies, sustainability & ROI. CREA Group Events delivers seamless events from Madrid to Barcelona.

Catering buffet with a variety of small dishes at a corporate event

2023-06-20

How to choose the perfect catering for your coporate event

MICE event specialists know that everything communicates — including the catering. Choosing the right food service for your brand is key at fairs, conferences and meetings. Here's how to find the ideal catering for every corporate event.

Corporate meeting in a nontraditional outdoor venue, a new MICE event format

2023-06-12

The new challenges of organising MICE events

While the health crisis had a substantial impact on how events were organised, giving rise to new formats and health and social-distancing protocols, today the corporate events landscape has changed.

Event team coordinating a corporate event schedule on laptops at a venue

2023-06-09

How a MICE agency can help organise your corporate event

Want to know how a MICE agency can help organise your corporate event? As specialists in organising corporate celebrations, incentive trips and team building activities, among other events, in the lines below we give you all the answers.

Team at an outdoor sustainable incentive event with local food and reusable decor

2023-06-07

The most popular trends in incentive events

No organisation wants to give up the benefits of keeping a team united and cohesive. That's why more and more companies are betting on incentive events. What are they and which trends are currently driving the sector? We tell you all about it in the lines below.

Seville Plaza de Espana at golden hour, a MICE destination for events of any size

2023-05-31

Top MICE destinations for small-scale events

With a strong commitment to promote sustainable MICE tourism, not only environmentally but also economically and socially within the internal processes of companies, Crea Group advises to choose destinations that host small-scale corporate events. Which are the best destination options in this regard? Take note!

Conference attendee using a VR headset at a MICE event, reflecting 2026 trends

2023-05-19

Trends in the MICE Industry for 2026: Shaping the future of meetings, incentives, conferences, and exhibitions

Stay ahead of the latest trends in the MICE industry. Boost your brand image, increase visibility, and motivate your employees with the most innovative strategies for 2026

Small executive group meeting on a boutique hotel terrace in Spain

2023-05-15

The best MICE destinations for small-scale events

Discover the top small-scale MICE destinations in Spain for 2026, where boutique venues, sustainable practices, and bleisure experiences create unforgettable intimate corporate events and incentives with CREA Group Events

Incentive event guests enjoying a rooftop reception in Spain at sunset

2023-05-15

Incentive Events in 2026: Trends and Corporate Incentive Activities for Companies in Spain

Companies that are betting on incentive events. What are they and what trends are currently driving the sector? We'll tell you in the following lines.

Event planners discussing MICE industry trends during a strategy session

2023-05-09

Trends in the MICE Industry for 2023

Want to stay updated with the latest trends in the MICE industry? Enhance your brand image, make yourself known, and incentivize your employees with the most innovative strategies.

MICE agent presenting an incentive program proposal to a corporate client

2023-05-03

Why should you hire a MICE agency?

The "incentives" segment is a key pillar for a prosperous business. And at our MICE agency, we are more than familiar with the term. Because we have a long track record in planning and implementing activities that are crucial for companies, such as incentive trips, team building dynamics, or the organization of corporate meetings and conferences.

Fashion showroom with clothing racks and buyers browsing a new collection

2023-03-23

What is a showroom and how to organize it?

Although it has always been linked to the fashion industry, more and more sectors are now betting on the showroom, a marketing strategy that focuses on bringing the product closer to the user in a different way. And from our corporate event agency, we know how important it is to promote a brand with original and effective formulas.

Relaxed team chatting in a bright office with a positive work environment

2023-03-15

How to create a good work environment?

Proximity between the management team and workers, reconciliation measures, effective communication and leadership. The strategies that companies can implement to create a good work environment and strengthen the team, if well implemented, can generate countless benefits for the business. A happy employee is a much more valuable resource, as it increases their productivity and commitment to the company. That's why, from our corporate events agency, we detail some keys to achieve the best atmosphere at work.

Team leader guiding colleagues during a meeting, illustrating a leadership style

2023-03-06

Types and styles of leadership

From our event agency we are aware of the importance of having strong leadership in companies. The way employees are motivated and inspired to achieve objectives can determine the success or failure of management, whether it comes from a manager, a group leader, etc. What types and styles of leadership can we find? In the following lines, we detail some key points on this vital topic for the functioning of companies. Pay attention!

Colleagues practicing listening and presentation soft skills in a workshop

2023-03-01

What are soft skills and how can you improve them in your team?

As an events agency with a solid track record in organizing meetings and corporate strategies, this time we are going to address a fundamental concept for a company's engine: soft skills, essential to be able to adapt to job requirements. But what are they exactly and how can you improve them in your team?

Team members talking openly around a meeting table to improve communication

2023-02-20

How should communication be in a work team?

At our MICE event agency, we have a solid track record in organizing all kinds of corporate meetings and events, including fairs, congresses, incentive trips, and even team-building activities. As a result, we know full well how communication should be in the workplace. Furthermore, the philosophy incorporated in this regard is applicable not only to work relationships but also to academic ones.

Manager handing a recognition award to an employee in front of the team

2023-02-13

7 original ways to motivate employees.

Are you looking for effective and original ways to motivate your employees? As professionals in implementing team building strategies, at our events agency we are fully aware of what corporate group activities can do for a business.

Employees planting tree saplings together during a corporate reforestation activity

2023-02-06

Tree planting and reforestation activities for companies

As specialists in designing team building strategies, at Crea Group, we know that more and more companies are interested in obtaining their green certification. To achieve this and also improve their corporate image in society, many companies are opting for team building activities related to tree planting and reforestation. Do you want to know more about this important strategy and promote a truly responsible image for the environment? Keep reading!

Employees wearing VR headsets during a metaverse team building game

2023-02-02

Games for companies and team building in the metaverse

As specialists in implementing and designing team building strategies, at Crea Group, we explain how corporations build complete worlds from scratch through game dynamics in a multi-user post-reality environment that combines physical and virtual reality.

Employees competing in a gamified challenge on tablets during a corporate event

2023-01-30

Gamification Activities and Games for Companies

Gamification is a team building strategy that more and more companies are implementing to increase their employees' motivation. But what exactly is it, and what activities can be implemented to introduce it into corporate dynamics? We'll tell you!

Employees playing a role-playing game to improve teamwork in a meeting room

2023-01-23

Teamwork Activities: How to Easily Improve Day-to-Day Collaboration

Specialists in corporate meetings, team building dynamics, and other business activities, Crea Group provides some key insights into how to easily improve day-to-day operations and keep your team motivated, starting with the most effective teamwork activities. Pay attention!

Colleagues collaborating around a whiteboard, showing strong teamwork skills

2023-01-16

Teamwork: Necessary Skills for Success

As specialists in programming and designing corporate events, team building, and group dynamics for companies, in the following lines we explain which skills are necessary for successful teamwork. Take note!

Team building coach leading a group discussion with employees in a workshop

2023-01-09

Team Building Coach: The Importance and Characteristics of a Good Coach

As we have detailed in other posts, companies that opt ​​for strategies focused on team building become much more solid and dynamic entities in terms of productivity and operation.

Colleagues tasting wine among oak barrels in a Spanish winery cellar

2023-01-05

The trend taking team building by storm in 2023

Running team building activities or incentive trips is increasingly common among companies nationwide. Businesses are realising that caring for employee wellbeing, and setting interesting challenges outside the workplace, can boost productivity considerably, while strengthening bonds between colleagues and building a good working atmosphere.

Colleagues running an obstacle course during a sports team building day

2022-12-29

Sports activities for team building

Sports activities for team building

Team stacking cardboard pieces into a tower during a team building dynamic

2022-12-22

The 6 most effective team building dynamics

The strengthening of work teams has been boosted in recent years thanks to strategies such as team building.

Corporate incentive group on a catamaran off the coast of Mallorca

2022-12-15

The incentive segment: unstoppable growth

Incentive travel in Spain, within the business tourism sector, is experiencing unstoppable growth as a way of rewarding employees.

Incentive travelers sharing tapas at a market stall during a bleisure trip in Spain

2022-12-08

The new 2023 trend in incentive travel

Team building, gastronomic trips, rural getaways… More and more companies are betting on incentive travel to reward the team when business objectives have been met.

Team building facilitator guiding employees through a group activity outdoors

2022-11-24

The team within team building

Over time, a company's employees can gradually lose motivation and feel more tired at work. Even when you hire the best candidates, no one keeps a constant pace and productivity year after year. If, as an employer, you are looking for a solution, team building can help.

Office team gathered around a table sharing ideas after a team building session

2022-11-17

Team building, increasingly important in a company

It is increasingly important for companies to motivate their employees with eye-catching options that also help relationships between staff.

Corporate dinner on a beachfront terrace in Malaga organized by a local events team

2022-11-11

Why choose our events agency in Málaga?

Choosing CREA Group Events to organise your events in Málaga is a decision you won't regret. Thanks to our knowledge of the city, we offer corporate clients a perfect, unforgettable experience. As an events agency in Málaga, we invite you to discover why relying on us brings real advantages.

Malaga port and cathedral skyline, a setting for corporate events on the Costa del Sol

2022-11-03

Count on our events agency in Málaga

Count on our events agency in Málaga

Planner comparing MICE destinations on a map of Spain with hotel brochures

2022-10-24

Keys to choosing the best MICE destination

Cities like Barcelona meet every requirement of MICE tourism, with the resources to deliver corporate events that grow a business. Sea and mountains, unique architecture, outstanding gastronomy and modern, well-equipped spaces are elements that cannot be missing when choosing the best MICE destination.

Barcelona International Convention Center (CCIB) by the sea hosting a corporate congress

2022-10-17

Barcelona as a MICE destination

Meeting, Incentives, Conferencing and Exhibitions (MICE): these are the concepts more and more companies focus on to grow and treat themselves and their clients to great experiences. Choosing the right MICE destination is key to enjoying every benefit of strategies based on meetings, congresses, conventions, trade fairs and corporate events.

Street marketing activation with a branded installation drawing crowds in a city square

2022-10-10

How to make the most of street marketing?

User experience is establishing itself as the new marketing concept. But reaching a wide audience and creating mass impact and emotion can be mission impossible without the right tools. At CREA Group we outline some keys to launch personalised street marketing without investing in advertising. Pay attention!

Group of employees enjoying a seaside dinner on a company incentive trip

2022-09-26

What does a good incentive trip involve?

Incentive trips are rewards that companies grant, either to a team member or to the entire workforce, when a business success or objective has been achieved.

Planner explaining a MICE and DMC event proposal to a corporate client

2022-09-05

Difference between MICE and DMC

Are you one of those who like to innovate when it comes to employee incentives? Do you spare no expense when launching team strategies that, ultimately, you know will have a positive impact on your company's accounts? Does your company regularly take part in congresses, trade fairs and other related events?

Office team kayaking together along the coast on a sporty team building day

2022-08-18

Sport and team building

Practising sport regularly is essential for health. More and more people are aware of the good habits that come with a healthy life and diet. However, many jobs, especially office ones, involve little movement, which can lead to long-term problems.

Team working together on an escape room puzzle during a corporate activity

2022-08-12

The most effective activities for team building

Running motivating group activities in a setting away from the workplace is something more and more companies are embracing. A motivated employee who feels comfortable and valued can boost their productivity by up to 70%. That is why at CREA Group Events we offer popular, in-demand activities for team building.

Smiling employees completing a group challenge during a company team building event

2022-08-11

Team building, or how to motivate your employees

Companies are increasingly aware that, to achieve greater results, it is important for their employees to be motivated. That is why, within the MICE sector, running activities that support employee motivation is in ever greater demand.

Team members building a raft together during a team building activity

2022-07-25

The three best activities to encourage team building

Encouraging team spirit, ensuring group cohesion, defining roles, increasing productivity… All these concepts sound wonderful. Luckily, we can make them a reality if we know the strategies for it. Have you also heard about team building and want to put it into practice in your company?

Employees solving a puzzle together during a corporate team building workshop

2022-07-11

Team building: what is it and why apply it in companies?

If in other posts we explained the benefits of team building both for companies that work remotely and for companies that still opt for on-site work, this time we focus on the concept itself.

Team joining a virtual team building game on a video call from their home offices

2022-07-04

Benefits of team building activities

Have you heard about the benefits of team building activities? In a scenario where remote work has established itself as an alternative to the office, team building (whether virtual or physical) is a key strategy to keep the team's attitude at the highest level.

Business travelers with luggage in a hotel lobby, arriving for a MICE trip

2022-06-01

MICE tourism: what does MICE stand for in tourism?

Hotel ballroom set theater style for a corporate MICE meeting

2022-06-01

3 reasons to organise events in hotels in the MICE sector

If in other posts we focused on explaining how important MICE tourism is for business, this time we land on the keys to organising events in hotels in the MICE sector.

Corporate dinner set inside a converted industrial warehouse venue in Spain

2021-07-08

Unique venues for outstanding events.

When we have to organize an event for a specific target group we always have one goal in our heads: Make the event unforgettable. Most times unique, exclusive or out-of-the-box Venues have very little availability. We are referring to places like museums, historical or monumental buildings, etc.

Event agency team briefing a client in front of a corporate event planning board

2021-04-20

Why Hiring an Event Agency Multiplies Your Company’s Success

Discover how hiring a professional event agency can transform your corporate events with creativity, flawless logistics, and measurable ROI. Elevate your brand and amaze your attendees today!

Staff sanitizing a meeting room and setting spaced seating for a corporate event

2021-01-11

Facilities services events in 2021

After the restrictions that the whole world has suffered in 2020 caused by COVID-19, the year 2021 is presented as an opportunity to regain face-to-face events.

Event managers reviewing a corporate event floor plan at a venue in Barcelona

2021-01-10

Why CREA Group Events is your best partner for 2026 corporate events in Spain

España 2026: Garantiza una ejecución impecable, creatividad espectacular y ROI medible sin el caos de hacerlo por tu cuenta.

Local DMC coordinator welcoming a corporate group in a historic Spanish city square

2021-01-10

CREA Group, a leading destination management company in Spain

One of the most well-known acronym in this sector is DMC, which refers to companies such as CREA – a Destination Management Company in Spain whose objective is to design and implement custom-tailored incentive programs and tours, group activities, guided visits, transportation, accommodations and all logistical services at the destination.

Guests interacting with a branded experiential marketing installation at a Barcelona event

2021-01-10

What are experiential marketing events and why are them so important for companies?

Getting closer to users, humanize the company, grow as a brand: these are the main goals of event marketing.

Audience at a corporate conference in Spain watching a keynote on a large stage screen

2021-01-10

Trends in the corporate events market 2019

Now that we have outbalanced the first quarter of the year, we can confirm all the forecasts that were established during 2018: 2019 is strong in the area of corporate events, fairs and congresses, and evolves and incorporates new trends.

Branded roadshow truck set up as a pop-up event space on a Spanish city street

2021-01-10

Roadshows: discover the travelling events

The phrase attributed to the Spanish philosopher and writer Miguel de Unamuno already says it: "renew or die." And, in marketing events, this phrase makes a lot of sense.

VIP hospitality lounge with guests being served drinks at a premium corporate event

2021-01-10

The significance of VIP Hospitality for events

Strengthen relationships between customers, partners and colleagues in a relaxed atmosphere far from the business environment: this is the main objective of VIP Hospitality services for events in Spain that we offer at CREA Group - Event & Destination Management Spain & Barcelona.

Brand activation with dramatic lighting effects at a company event produced in Spain

2021-01-10

Experiential marketing grows at company events

The fact that the world of marketing is changing and evolving by leaps and bounds is not, at this point, a secret for anyone. Gone are the flat campaigns that only sought to sell a product, service or brand, giving way to the age of the senses through experiential marketing.

Corporate travelers arriving at a Spanish airport and boarding a private group coach

2021-01-10

Still don’t know our event services at destination?

As an inbound travel agency (DMC) in Barcelona and Spain, the main goal of CREA Group - Event & Destination Management Spain & Barcelona is to provide is clients with high-quality products and services at destination to meet their needs and requests, covering the entire Iberian Peninsula and part of Western Europe.

Corporate conference in a Madrid venue with attendees seated facing a branded stage

2021-01-10

What Kind of Events Does CREA Group Organize?

CREA Group - Event & Destination Management Spain & Barcelona offers 360º solutions and comprehensive advice on all types of projects related to congresses, fairs, conventions, events, etc. As an event planner in Barcelona and Spain it offers production and logistics services for events nationwide.

Incentive group enjoying a sunset boat trip along the Spanish Mediterranean coast

2021-01-09

What makes Spain the best destination to host Corporate Events and Incentive Trips?

Spain is the second country in the world in terms of the number of visitors. Its culture, gastronomy and art make it the perfect destination for all kinds of events and incentivetrips. Every year the country increases the number of travelers, moved by different reasons and purposes.

Event planner reviewing a multi-city Spain program with a DMC team in a Barcelona office

2021-01-07

How to Choose a DMC in Spain: A Decision Guide (2026)

CREA is a DMC in Spain & Barcelona that provides its clients with event, convention and meeting solutions throughout Spain and Europe. It offers an attractive and extensive selection of services to satisfy all needs and meet the goals of any project, whether an event, a convention or a congress, among others.

Corporate gala dinner on a Barcelona terrace overlooking the Sagrada Familia at dusk

2021-01-02

Event Agency Barcelona: Crafting Corporate Moments that Inspire

From incentives to large-scale conferences, CREA Group Events turns your vision into seamless corporate experiences in Barcelona — with international expertise and local insight you can trust.

Barcelona waterfront and port at sunset, a hub for DMC and MICE corporate events

2021-01-01

Outstanding DMC & MICE services in Barcelona for corporate events (2026 Guide)

Comprehensive 2026 guide to top DMC & MICE services in Barcelona for corporate events, incentives, and conferences

Corporate team doing a group challenge on a Barcelona beach with the city skyline behind them

2020-10-19

Team Building in Barcelona: Where Corporate Energy Meets Mediterranean Inspiration

There are perfect places for organizing company activities, and there are also perfect companies to organize them. CREA is an agency that specializes in team building activities in Barcelona and the rest of Spain, which will boost and improve relationships in a company’s workgroup.

Where we work

Headquartered in Barcelona and Madrid, CREA Group operates all over Spain, delivering events and destination management services in top MICE destinations.

Mapa de España con los destinos donde CREA Group organiza eventos: Barcelona, Madrid, Sevilla, Valencia, Mallorca y Málaga
La Tierra de noche vista desde el espacio con el lema de CREA Group: You dream it, we deliver the extraordinary

Contact us

Let’s talk! We’d love to hear from you

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Accredited by:

IATA TIDS – Travel Industry Designator Service

Certified by:

Biosphere Certified – Sustainable Tourism