2023-01-05 00:00:00
Running team building activities or incentive trips is increasingly common among companies across the country. Businesses are starting to realise that looking after their employees' wellbeing, and setting them challenges that feel genuinely interesting outside the usual work environment, can boost productivity considerably. All of this while strengthening bonds between colleagues and restoring or building a good working atmosphere.
And although there are classic settings — as well as cities — where this kind of activity is usually held, throughout 2023 we are seeing a rise in companies asking to head to a winery and make it the backdrop for their team building.
As distinctive spaces are increasingly in demand for these experiences, and given the wide range now available, wineries have not wanted to miss out, and many have joined in to offer their facilities. Turning an unconventional venue like this into a flawless day is exactly where a specialised DMC in Spain makes the difference.
Although its crossover into team building is recent, oenology offers several ways to discover wine — tasting, food pairing and even sensory games. Getting to know the versatility of this drink can be a truly enriching experience, and it pairs beautifully with a tailored catering proposal or with sensory entertainment built around the visit.
It is not only the wineries that host tastings and wine-themed games: owners and their families also get involved, sharing the story behind the wines they make, the history of the estate and even curiosities that perhaps only true oenology enthusiasts would know. These conversations and the exchange of ideas and opinions can be hugely beneficial for employees and for their motivation.
The goal of it all is for the employees who take part in this kind of incentive trip to feel more comfortable at work while also feeling more motivated. To achieve that, you have to break the routine and be in a friendlier, different environment, taking part in different activities that help them get involved and work as a team.
This winery trend fits naturally into a wider plan — whether you are shaping corporate events, company meetings or a full incentive programme. From our teams in Barcelona and Madrid, we design these experiences across Spain's leading wine regions and MICE destinations.
Tell us your objectives and we will design the team building experience your company needs. Get in touch with CREA Group.
Cristina Parera Anglada is Senior Accounts Director at CREA Group Events & DMC. Trained at ESADE Business School, she has built up nearly 18 years of experience in the MICE industry. Throughout her career she has led incentive programmes, conventions and highly complex projects for international clients across the country's leading destinations.
👉 Connect with Cristina on LinkedIn.
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