2022-10-24 00:00:00
Cities like Barcelona meet all the requirements of MICE tourism (Meeting, Incentives, Conferencing and Exhibitions), as they have the resources needed to successfully deliver corporate events aimed at growing a sector or business. That is why, as a DMC in Spain, we pay so much attention to the destination.
Sea and mountains, unique architecture, extraordinary gastronomy or modern, well-equipped spaces are elements that cannot be missing when choosing the best MICE destination.
And while every company is a world of its own and it is important to find destinations adapted to each project's needs, there are a number of keys that help all companies in their final choice. Do you want to know them? Keep reading and seize the opportunity to create value with your activity!
The chosen destination must have a wide range of hotels to cover visitors' needs in general terms. It is also vital that the chosen city has the best air and land connections to minimise transfer issues — reliable event transport is part of getting this right.
No company can lose sight of the event's main objectives. The chosen destination must therefore include a good gastronomic offer, have the equipment and spaces needed to hold the event in question, and include related activities and services. Bear in mind that an incentive trip does not require the same resources as a corporate trade fair.
In this sense, we can assess the city based on its cultural, economic or leisure offer, and so on.
Whatever the nature of the event, it is important to design and run personal-development dynamics compatible with the experiences the destination can offer. Here, before settling on a specific option, it is important that we know the attendees well in order to tailor the programme to their tastes and values — from team building to live entertainment.
Why limit our trips to one time of year? Betting on settings characterised by magnificent weather all year round, so all kinds of activities can take place — and not only indoors — is a big plus.
At CREA Group we have the best team of professionals, with extensive experience and deep knowledge of Spain's different MICE destinations. As your DMC in Barcelona, get in touch with us!
Borja Llopart
Borja Llopart is the CEO and founder of CREA Group Events & DMC. With over 20 years of experience in the MICE industry, he specialises in organising corporate events, congresses, meetings and incentive travel programmes in Spain. He served on the Board of Directors of SITE Spain & Portugal for nearly seven years, including as President of the association, and has been a member of the Tourism Committee at Foment del Treball since 2020.
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