2023-06-20 00:00:00
Those of us who work in MICE events know how important it is to convey what a company is and what it stands for, especially when it comes to corporate occasions such as fairs, conferences or meetings. Everything communicates — and that includes the catering. Hence the importance of choosing the right option for your brand or business. But how do you find the most suitable catering service? We'll tell you in the lines below.
When planning a catering service, you need to pay close attention to the timing. Morning services, for example, include breakfasts or coffee breaks, as well as different types of brunch around midday. Lunches are usually scheduled between 1:30 and 2:30 p.m., though the format will depend on the geographical area where the event takes place. As for the afternoons (from 3:30 to 6:30 p.m.), the offer is more varied: light snacks, meals and cocktails, but also coffee breaks. For later hours, more informal services are recommended, except for dinners, which will also follow a set schedule depending on the venue or the event's time slot. It all forms part of a complete range of event services designed to leave nothing to chance.
One of the most established trends in corporate catering is serving smaller quantities of food, but with greater variety. This makes the event more appealing, since attendees tend to prefer a larger number of small portions over heavy meals. At large formats such as conventions and congresses, this variety also becomes a tool for energising the room and encouraging networking.
When designing the menu, it is essential for the catering company and the event organisers to gather information about attendees' possible food intolerances. It is equally important to make sure the ingredients have passed the required quality and hygiene controls. A professional service and kitchen team is key to handling these needs with rigour and discretion.
Just as important as the safety and quality of the food is the venue itself. Here, it is essential to consider the number of guests, the type of event, the location and so on. Having a strong selection of event venues makes it easier for the gastronomic proposal and the space to work in the same direction.
Want your corporate event to be a real success? Lean on the best MICE event specialists and organisers, with our team as your DMC in Spain.
Tell us your idea and we'll design a tailor-made gastronomic proposal for your event. Start today through our contact page.
Cristina Parera Anglada is Senior Accounts Director at CREA Group Events & DMC. A graduate of ESADE Business School, she has nearly 18 years of experience in the MICE industry. Throughout her career she has led incentive programmes, conventions and highly complex projects for international clients across Spain's leading destinations.
👉 Connect with Cristina on LinkedIn.
📍 Madrid office: Cl. de Ayala, 82, 5th floor, Salamanca, 28001 Madrid
Find us on Google Maps
📍 Barcelona office: Carrer de Santaló, 10, 3-1, Sarrià-Sant Gervasi, 08021 Barcelona
Find us on Google Maps
