2023-05-09 00:00:00
Want to stay updated with the latest trends in the MICE industry? Enhance your brand image, make yourself known, and incentivize your employees with the most innovative strategies.
Yes, we come from an unfavorable scenario. Just over a year ago, we began to recover normalcy as a result of the pandemic.
So, the MICE industry has only recently started transitioning back to in-person events and normality, where the easing of restrictions has resulted in a strong need for face-to-face connections.
In this regard, the sector's challenges involve recovering the lost connectivity, increasing space demand (often in the hands of accommodation and venue providers), and adapting to an economically unfavorable situation. The rising costs of energy, transportation, and products are currently impacting the industry negatively.
As a consequence of all this, MICE industry companies advise focusing on several key factors that are already driving corporate activity in this field. We refer to the following:
Embrace technology and sustainability in a hybrid (in-person-remote) work environment.
Promote corporate wellness, which means implementing policies that foster employee well-being.
Implement diversity and inclusion policies.
So that you don't have to worry about anything, specialists in planning and implementing MICE strategies take care of everything. At this point, you should know that at Crea Group, we efficiently manage the resources available to your company to carry out the work.
We also maximize the benefits provided by tools such as essential meeting management software and data analysis tools for better and more agile decision-making. We assist in defining optimal ways to connect people in meetings, analyze which MICE destinations are of interest based on your activities and operational peculiarities, and more.
Want to learn more about the latest MICE trends and start enjoying their benefits? Contact Crea Group.
Borja Llopart is the CEO and founder of CREA Group Events & DMC. With over 20 years of experience in the MICE industry, he specialises in organising corporate events, congresses, meetings and incentive travel programmes in Spain. He served on the Board of Directors of SITE Spain & Portugal for nearly seven years, including as President of the association, and has been a member of the Tourism Committee at Foment del Treball since 2020.
👉 Connect with Borja on LinkedIn.
📍 Madrid office: Cl. de Ayala, 82, 5º Dcha, Salamanca, 28001 Madrid
Find us on Google Maps
📍 Barcelona office: Carrer de Santaló, 10, 3-1, Sarrià-Sant Gervasi, 08021 Barcelona
Find us on Google Maps
