2022-12-08 00:00:00
Team building, gastronomic trips, rural getaways… More and more companies are betting on incentive travel to reward the team when business objectives have been met. And while it requires investment, the reality is that companies putting these strategies in place can see a return on that investment of up to 200%. Employees are more motivated, which has a positive impact on the business's bottom line.
Do you also want to bring this kind of strategy into your company? Discover the trends 2023 brings for incentive travel within the MICE sector.
In the coming years, incentive trips will become richer, deeper experiences. The goal here is to create a lasting memory and a higher level of employee commitment to the company.
Many companies are already putting this into practice, thanks to the incorporation of two key elements: gastronomy and team building. Both, combining business activities with leisure, make up what is known as bleisure (business + leisure), an original trend where work and relaxation come together. As a DMC in Spain, we weave both into a single journey.
Gastronomy is becoming a fundamental part of incentive travel. Travellers get the chance to immerse themselves in the local culture through food, which means exploring new flavours and culinary experiences — and a tailored catering proposal can turn this into a highlight of the trip.
For its part, team building will become another important element of incentive trips. These activities are designed to promote team bonding while discovering new destinations — from Barcelona to the country's other leading spots — which helps employees feel connected to each other and to the company. The result is greater commitment and productivity, the same spirit that drives successful corporate events, meetings and getaways to distinctive venues. Without doubt, in 2023 we will see how gastronomy and team building transform incentive travel, creating deeper experiences that can hugely boost employee commitment to the company.
Do you want to learn more about incentive trips and keep up with the latest trends? Turn to our expert corporate-event organisers and MICE tourism specialists by getting in touch with CREA Group. We will plan a tailor-made incentive trip for you!
Borja Llopart
Borja Llopart is the CEO and founder of CREA Group Events & DMC. With over 20 years of experience in the MICE industry, he specialises in organising corporate events, congresses, meetings and incentive travel programmes in Spain. He served on the Board of Directors of SITE Spain & Portugal for nearly seven years, including as President of the association, and has been a member of the Tourism Committee at Foment del Treball since 2020.
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