2022-06-01 00:00:00
If in other posts we focused on explaining how important MICE tourism is for business, this time we land on the keys to organising events in hotels in the MICE sector. At CREA Group we specialise in the production and rollout of corporate events in this regard. What's more, we are aware of all the advantages of holding this type of meeting in hotels with facilities specially equipped for congresses, exhibitions and business gatherings. Let's begin!
Hotel participation in MICE tourism is vital to carry out corporate meetings and gatherings successfully, thanks to the full range of event services involved. And it is so for the following reasons:
Many hotel businesses have areas to run multidisciplinary activities that offer a wide variety of services: from accommodation and the hire of different spaces, to catering services, by way of the audiovisual elements needed to give presentations. All of this, of course, without forgetting the accommodation.
Therefore, hotels — especially those specialised in holding congresses and conventions — have facilities and equipment perfectly qualified to meet the needs of each brand.
All the services deployed in a MICE environment translate into optimal resolution of unforeseen events, as well as extraordinary adaptability to the timing of each event.
Yes, MICE tourism is booming, a compelling reason why the hotel industry is reinventing itself, not only in terms of infrastructure but of connectivity. A day of corporate meetings, as well as room offices, cannot do without executive and workspaces with high-capacity wifi or Ethernet cabling, in both common and private areas. As a result, the situation feeds itself: not only are more and more hotels offering this type of service, but the number of companies joining this type of hotel tourism is on the rise.
While it is true that the high season for MICE tourism coincides with the busiest times of year (autumn and spring), the boom of this subcategory of tourism has allowed hotels to facilitate business meetings and events at any time of year. As a result, business activity and revenue are stimulated thanks to deseasonalisation. On the other hand, the services of hotels immersed in MICE culture are as varied as the identities of the destination — where our knowledge as a DMC in Spain makes the difference. Business tourism is international in nature, so hotel-sector professionals are used to adapting to the tastes, preferences and specifications of clients, regardless of their origin.
All in all, hotels have become an extraordinary alternative for holding events and congresses from innovative spaces and with all the quality in every service. At this point, at CREA Group we have all the necessary resources to design business activities that become unforgettable experiences for the whole team.
Are you also interested in organising events in hotels in the MICE sector that fit your corporate requirements? As an events agency in Barcelona, get in touch with CREA Group.
Borja Llopart is CEO and founder of CREA Group Events & DMC. With over 20 years of experience in the MICE industry, he specialises in organising corporate events, congresses, meetings and incentive trips in Spain. He served on the Board of SITE Spain & Portugal for close to seven years, including as president of the association, and since 2020 he has been a member of the Tourism Committee of Foment del Treball.
👉 Connect with Borja on LinkedIn.
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