2022-10-17 00:00:00
Meeting, Incentives, Conferencing and Exhibitions (MICE). These are the concepts that more and more companies wanting to grow and to treat themselves — and their clients — to great experiences are focusing on. In this sense, the choice of MICE destination is key to enjoying all the benefits of business strategies based on meetings, congresses, conventions, trade fairs and other corporate events.
Why not do it in a city set between sea and mountains that is, in itself, a great experience? We are talking about Barcelona as the ideal MICE destination.
Barcelona is not only the capital of Catalonia: it is also the second most important city in Spain. What's more, its geographical location — beside the Mediterranean and in south-western Europe — makes the Catalan capital a strategic destination of the first order. In fact, much of the €7 billion a year that Spain generates in MICE tourism comes from holding meetings, congresses, conventions, trade fairs and other corporate events in Barcelona.
Barcelona positions itself as Europeans' favourite city, not only as a tourist destination but also for holding events and meetings. Its modernity, constant development, unique architecture, the best gastronomy and a huge variety of spaces turn this city into a magnet for companies and visitors from every corner of the planet.
In fact, did you know that in the vast majority of annual MICE-sector rankings, Barcelona always appears among the top spots? It is no surprise that a city in constant evolution, with a great capacity to adapt to market changes, is the star destination of MICE tourism — and, as an events agency in Barcelona backed by our wider network as a DMC in Spain, we know it first-hand.
The best part? Barcelona is that destination where people and companies can travel, enjoy and grow at any time of year — perfect for weaving in team building and unforgettable experiences.
Finally, remember that if you need to organise corporate meetings in line with your requirements, Barcelona is your destination and CREA Group your agency. We have specialist organisers who craft tailor-made events for each company. Get in touch with us!
Borja Llopart is CEO and founder of CREA Group Events & DMC. With over 20 years of experience in the MICE industry, he specialises in organising corporate events, congresses, meetings and incentive trips in Spain. He served on the Board of SITE Spain & Portugal for close to seven years, including as president of the association, and since 2020 he has been a member of the Tourism Committee of Foment del Treball.
👉 Connect with Borja on LinkedIn.
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