2023-05-31 00:00:00
Corporate meeting tourism, popularly known as MICE (Meetings, Incentives, Conferences & Exhibitions), has already demonstrated clear positive impacts on tourist destinations that have managed to position themselves in this segment. As a result, institutions, local governments, and private companies worldwide are betting on the development of this activity or segment. However, achieving success or the expected goals for companies requires finding the right destination.
Experts in the sector, such as the Meetings Insight platform from American Express Meetings & Events, provide very interesting data on this matter. The conclusion is that meeting planners still prefer traditional urban centers.
According to the preferences and recommendations of those with more experience in the MICE tourism sector, traditional urban centers like Madrid and Barcelona are the best choice for hosting corporate events of any scale. In fact, did you know that these two European cities are the most demanded by the MICE segment in 2023, followed by London, Paris, and Manchester?
In short, we're talking about destinations where highly successful promotional initiatives can be carried out. Because cities like the ones mentioned, which have already established themselves as the top MICE destinations for years, offer unique experiences associated with great tourist attractions where historical heritage, a rich gastronomic, leisure, and craft offer, as well as their vibrant activity, fit the profile of any corporate event.
And given the vast cultural and leisure offerings these cities present, their spaces can be adapted to all types of meetings, whether on a large or small scale.
Do you want to know more about the best MICE destinations and spaces and plan your trips, conferences, fairs, and other corporate activities with the best specialists in the industry? Contact Crea Group!
Borja Llopart is the CEO and founder of CREA Group Events & DMC. With over 20 years of experience in the MICE industry, he specialises in organising corporate events, congresses, meetings and incentive travel programmes in Spain. He served on the Board of Directors of SITE Spain & Portugal for nearly seven years, including as President of the association, and has been a member of the Tourism Committee at Foment del Treball since 2020.
👉 Connect with Borja on LinkedIn.
📍 Madrid office: Cl. de Ayala, 82, 5º Dcha, Salamanca, 28001 Madrid
Find us on Google Maps
📍 Barcelona office: Carrer de Santaló, 10, 3-1, Sarrià-Sant Gervasi, 08021 Barcelona
Find us on Google Maps
