2022-10-10 00:00:00
User experience is establishing itself as the new marketing concept. But reaching a wide audience and, on top of that, creating mass impact and emotion can be mission impossible if we do not have the right tools. In this sense, at CREA Group we outline some keys to launch personalised street marketing without needing to invest in advertising. Pay attention!
For any company to benefit from action plans focused on street marketing, the project must be personalised to the maximum. To this end, many companies are already discovering the advantages of working hand in hand with associations specialised in corporate events like ours.
And the thing is, there are no fixed rules or a perfect place to launch a street marketing strategy. Everything will depend on the interpretation and on how much we can make of the space chosen for an interaction that is as creative as possible — where live activations make all the difference.
After assessing aspects such as the target audience, as well as the perfect "where" and "when" to run the campaign — and with careful event production, striking audiovisuals and the right team on the ground — we can achieve:
Capturing the media's attention. This advantage is key to avoiding spending money on advertising. A street marketing campaign, if it is creative and original, can get known through the media themselves.
Standing out from the competition. Street marketing breaks with established norms and conventions. This way we set ourselves apart from the competition and, as a result, interaction on social media will grow, but so will awareness of our brand through word of mouth. Let's not forget that there is no campaign more credible, viral and effective than one in which users share their experience with acquaintances and friends.
As an events agency in Barcelona with a full range of event services, we have the best specialists in creating experiential-marketing events. Get in touch with CREA Group.
Cristina Parera Anglada
Cristina Parera Anglada is Senior Accounts Director at CREA Group Events & DMC. A graduate of ESADE Business School, she has nearly 18 years of experience in the MICE industry. She specialises in delivering incentive programmes across Spain's leading destinations, as well as managing complex event operations and high-profile projects for international clients.
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