2021-01-10 00:00:00
CREA Group, a premier corporate events agency in Spain based in Barcelona and Madrid, specializes in full-service MICE (Meetings, Incentives, Conferences, and Exhibitions) solutions tailored for international clients from the USA, UK, and beyond. With over 18 years of experience as a leading event agency in Spain, we deliver 360° event engineering that blends creativity, logistics, and local expertise across top destinations like Barcelona, Madrid, Malaga, Seville, Valencia, and Mallorca. Whether organizing hybrid formats with tech integration for global reach or sustainable corporate events in Spain, CREA Group ensures seamless execution, from venue selection and budgeting to post-event ROI evaluation, helping businesses foster connections and drive results.
CREA Group adapts to diverse projects, providing isolated services like AV equipment rental or full end-to-end coordination for large-scale gatherings. Our approach emphasizes venue management services in Spain, including scouting exclusive spaces such as Hyatt Centric Gran Via in Madrid for up to 150 guests with cutting-edge tech, or historic venues in Barcelona for immersive experiences. Logistics for corporate gatherings are handled meticulously, incorporating business travel in Spain via high-speed AVE trains and chauffeured fleets, while budgeting corporate meetings leverages tools like VAT exemptions to optimize costs for international teams. Timelines for event coordination span 6-12 months, starting with client briefs and culminating in detailed post-event evaluations to measure engagement and ROI from team incentives.
For MICE events, CREA Group excels in incentive programs in Spain, designing motivational trips with cultural excursions in Seville or team-building in Costa del Sol to boost morale and productivity. Conference organization in hubs like Valencia's congress palaces includes full logistical support for seminars and conventions, integrating hybrid formats with live streaming for broader accessibility. Team building activities in Spain, such as flamenco workshops or treasure hunts for groups of various sizes, promote collaboration in settings like Andalusia. Exhibition setup in Madrid at IFEMA features custom booths, LED walls, and on-site staffing for events like FITUR, with expansive pavilions for seamless installations. Gala dinners in Barcelona offer elegant rooftop venues for gatherings, complete with themed catering and entertainment.
Specific corporate events we organize include:
✔️ Product Launches: CREA Group defines activities, secures venues like modern Madrid spaces, and manages equipment, furniture, catering for business events, and staff to ensure impactful unveilings that captivate audiences.
✔️ Gala Dinners: We handle every detail, from space selection in Barcelona's historic sites to premium catering and professional staffing, creating sophisticated evenings that align with sustainable corporate events standards.
✔️ Openings: Focused on memorable impressions, our venue selection in Spain expertise turns store or office launches into engaging spectacles with experiential elements.
✔️ Experiential Marketing: Creativity drives sensations through tailored venues, decorations, and performances, fostering brand immersion in urban or commercial spaces.
✔️ Street Marketing and Visibility: In bustling environments across Spain, we deploy customized activations for high-impact customer engagement, leveraging local vendor partnerships.
✔️ Solutions for Stands: Beyond Fira de Barcelona or IFEMA setups, we provide interior design, decoration, furniture, catering for business events, and hostesses for seamless exhibitions.
✔️ Automotive/Engine Events: Partnering with top brands, we manage vehicle presentations, test drives in Barcelona, motor shows, and logistics like valeting, drivers, and parking.
✔️ Roadshows: Multi-location tours deliver consistent messaging through entertainment and sales pitches, with CREA Group coordinating transport and activities nationwide.
Leveraging our role as a destination management company in Spain (DMC) in Spain, CREA Group integrates local insights for enriched MICE programs. Corporate incentives in Andalusia feature adventures like Sierra Nevada snowboarding or tapas tours, while meetings in Costa del Sol utilize Marbella venues for professional gatherings with beach-side networking. Cultural excursions in Seville, such as Alcázar tours or flamenco at Casa de la Memoria, blend history with team bonding for various group sizes. Networking events in Spain, like investor summits, connect professionals in innovative formats. Our services include transportation for incentives, luxury transfers, and AV equipment rental in Spain for tech-enhanced sessions.
CREA Group incorporates cutting-edge trends like hybrid event formats with AI networking apps and VR tours for efficient global participation, alongside sustainable corporate events using eco-venues in Malaga to reduce emissions. The ROI from team incentives is maximized through programs yielding higher productivity, tracked via post-event evaluation metrics like feedback and engagement. Tech integration in MICE, including interactive platforms, ensures flawless hybrid execution.
As a certified member of MPI, SITE, PCMA, and ADMEI, with Biosphere sustainability accreditation, CREA Group offers national coverage, local vendor networks, and 24/7 support for exceptional results. Headquartered in Barcelona and Madrid, we operate across Spain's premier MICE destinations, delivering creativity and reliability for corporate events in Spain.
For more details or to book services, contact us at +34 93 434 43 25 or info@creagroupevents.com.
Article written by Teresa Fonseca. Event Planner at CREA Group events, with over 7 years of experience in the MICE sector in Spain.
