2022-09-05 00:00:00
Are you one of those who like to innovate when it comes to employee incentives? Do you spare no expense when launching team strategies that, ultimately, you know will have a positive impact on your company's accounts? Does your company regularly take part in congresses, trade fairs and other related events?
If the answer to any of these questions is yes, the terms MICE and DMC are surely familiar to you. But what exactly are they, and how do they differ? Find out in the lines below!
DMC companies (Destination Management Company) know in detail the destination localities for companies that opt for incentive trips or business events, whether trade fairs, congresses and other activities outside the office environment.
Their particularity lies in the fact that they are generally foreign companies or based in the locality where the event is to be organised. Users who hire their services therefore enjoy an extra strength: local knowledge of both the city and the suppliers taking part in the event. But which services are we talking about?
Planning and organising corporate events at points on the map they know exhaustively.
Organising meetings, conferences, trade fairs, incentive trips and other MICE events, providing catering, rooms and multimedia platforms, and other tools to hold events with comprehensive coverage.
Booking transport (by sea, land or air) and using specific logistics for each event according to its objectives.
Booking hotels and restaurants, as well as designing scheduled activities tailored to the business.
While a DMC works as the executing hand of the event in terms of organisation and logistics, MICE (an acronym for Meetings, Incentives, Conferences and Exhibitions) is the corporate event itself.
However, it is a term that encompasses a multitude of components, among which the following stand out:
Meetings: board meetings, kick-off meetings, workshops and seminars, etc.
Incentives: reward trips, team building activities and other leisure activities designed to bring teams together and motivate them.
Conferences: formal meetings related to business activity between partners, professionals from the same sector, etc.
Exhibitions: presentations and exhibitions are a fundamental springboard for many companies.
As a fundamental advantage of hiring professional organisers of DMC events in Spain to hold meetings, design incentives or plan trade fairs and congresses, we highlight the saving of time and money.
So if you are looking for an events agency in Barcelona specialising in the planning and management of MICE activities, get in touch with CREA Group.
Borja Llopart
Borja Llopart is the CEO and founder of CREA Group Events & DMC. With over 20 years of experience in the MICE industry, he specialises in organising corporate events, congresses, meetings and incentive travel programmes in Spain. He served on the Board of Directors of SITE Spain & Portugal for nearly seven years, including as President of the association, and has been a member of the Tourism Committee at Foment del Treball since 2020.
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