2022-09-19 00:00:00
At CREA Group we stress the importance of designing and launching incentive formulas for employees, as part of our wider event services. What's more, numerous studies have already shown that it is not only employees' commitment to the company that is strengthened when incentive trips are organised regularly. Sales and profitability also increase.
But which trends are starting to take hold in incentive travel?
By their collective nature, where business objectives are pursued, incentive trips work better when designed for a group than for an individual. And, as Socrates said, "moments of leisure are the best of all acquisitions". There is nothing more rewarding than shared leisure to make the most of everything an incentive trip can offer — which is why they pair so well with well-run corporate meetings.
What's more, many companies have already realised how much their teams contribute to the organisation's overall value. This is why incentives increasingly have more participants.
If we want to strengthen employees' commitment to the company and, on top of that, show the world the company's reward-driven philosophy, we will not only retain or attract talent but also improve our corporate image in the eyes of clients (real and potential) and suppliers — the same image that a well-crafted corporate event reinforces.
Many companies have realised that maximising the employee experience by offering all-inclusive destinations, although it involves higher initial costs, generates greater wellbeing and return on investment. In this respect, the offers from DMCs (Destination Management Companies) based on this concept are increasingly numerous.
Integrating activities such as yoga or meditation as part of an incentive-trip programme boosts the benefits achieved with other activities or events held in an out-of-work setting, such as team building and live entertainment.
Although incentive trips are not a new MICE alternative, they are starting to establish themselves as a method that breaks away from the typical "extra" payment when business objectives are met. As a result, today they have become a reward that generates intangibles such as happiness, group cohesion and a positive attitude at work.
As a DMC in Barcelona, we design incentive trips that fit your goals. Do you also want to enjoy all these benefits in your company? Get in touch with CREA Group!
Cristina Parera Anglada is Senior Accounts Director at CREA Group Events & DMC. Trained at ESADE Business School, she has built up nearly 18 years of experience in the MICE industry. Throughout her career she has led incentive programmes, conventions and highly complex projects for international clients across the country's leading destinations.
👉 Connect with Cristina on LinkedIn.
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