Meetings, congresses and conventions industry is totally paralyzed nowadays. All events have been cancelled or postponed, regardless of size and number of attendees, which were planned from March to August. Even the big international events such as the Tokyo 2020 Olympics have been delayed to July 2021.
In addition to the events cancelled or postponed because of covid-19, there is a very significant reduction in demand for new events and projects. There are no trade fairs or public events with a large number of visitors, such as races, Formula 1, Moto GP, football matches, basketball
basketball, etc. It is uncertain when the social life we enjoyed a few weeks ago will be restored.
Everything indicates that the coming months will be very hard for the
MICE and
DMC companies, since it's possible that companies from all over the world are likely to take time to resume their international flights and coming to Spain and Portugal to celebrate their conventions, conferences, fairs or all kinds of professional events.
MICE and DMC companies such as CREA Group are facing a paradigm shift to which they must adapt in the coming months. The time has come to anticipate and start thinking about what the return to normality will be like and how to start carrying out corporate events when that time comes.
New sanitary protocols, processes and uses of technology, as well as different venues, outdoors and with space to ensure distance between attendees, are some of the changes that the events industry will face. Overcoming this challenge will only be within the reach of those who evolve with the industry and its needs after overcoming the coronavirus crisis.
