2021-01-10 00:00:00
Companies still need to connect with their audience and their employees. With a simple video call, they cannot do it or at least not in the way they were used to.
The digitization of event agencies in Barcelona is here to stay, turning them into authentic IT companies. The complex tailor-made programs allow simultaneous translations into several languages, have different sessions, votes, surveys ... even virtual coffee breaks!
Mainly we can find two types of events, virtual and hybrid.
Virtual events are developed online, in their entirety, without any of the members of the company that organizes it or assistants being in a specific physical point. In this way, it is possible to create interactive and participatory experiences without sacrificing security.
Product presentations, conferences, and congresses, cultural events such as concerts, festivals, or theatre plays and virtual tours are just some of the events that can be carried out virtually if you have the right technological tools.
Hybrid events bring together the best of both worlds, head-to-head, and the virtual one. Therefore, they are consolidated as a method increasingly used by companies and organizations around the world.
These types of meetings are characterized by the incorporation of virtual solutions in physical meetings. A small group of people comes together to perform the relevant action, such as a new product presentation or a seminar, and attendees follow through on digital platforms. Thus, there are no crowds and, also, the scope of the event is broadened since it attracts a larger audience that does not usually attend this type of meeting because of the journey, lack of time, or due to some financial issues.
The objectives, budget, time, and format of the event are the main factors that influence the choice of holding a virtual or hybrid meeting. It is very important to consider in advance what event you want to organize and what is the purpose of holding it to establish a method.
For this reason, the work of event organization companies such as CREA Group is increasingly important because it is concerned about each company, its needs, and objectives, and designing virtual or hybrid events in Barcelona, Madrid, and the rest of Spain according to them.
For further information or enquiries, please contact CREA Group at info@creagroupevents.cominfo@creagroupevents.com or call them! +34 93 434 43 25
Borja Llopart is CEO and founder of CREA Group Events & DMC. With over 20 years of experience in the MICE industry, he specialises in organising corporate events, congresses, meetings and incentive trips in Spain. He served on the Board of SITE Spain & Portugal for nearly seven years, including as president of the association, and since 2020 he has been a member of the Tourism Committee of Foment del Treball.
👉 Connect with Borja on LinkedIn.
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