2021-08-04 00:00:00
CREA Group is one of the events companies in Spain with the greatest projection and specialisation in the MICE industry, whose initials stand for: Meetings, Incentives, Conventions and Exhibitions. The boom of MICE tourism in Spain has meant the opportunity to create wealth for every player in the sector.
These are corporate (company) trips whose motivation is attendance at work meetings, conventions, congresses or any type of event whose journey is organised for a professional purpose. In 2019, a total of 595 international MICE events were held in Spain, with Madrid and Barcelona — destinations where CREA Group operates as a DMC in Spain — being the third and fourth cities in the world that receive the most MICE tourism. Thanks to infrastructure and facilities that allow this type of event; the fact that Spain is a country with very good connections from anywhere in the world; and its very good climate for a large part of the year, Spain is a leader in MICE tourism, above all in hubs like Barcelona.
According to a study by the Spain Convention Bureau, MICE tourism has come to generate up to 7,000 million euros per year in Spain. Thanks to this sector, not only do tourism entrepreneurs benefit, but demand also increases in the area where the events take place, seeing how hotels, restaurants — with their catering — shops and leisure receive visitors who hire their services and help boost their sales.
This type of tourism creates many job opportunities. Not only for events agencies like CREA Group, but it also allows the integration of players from different sectors beyond the event planner: waiters, cooks, hosts, event staff, event spaces, cleaning personnel, among others.
CREA Group is a leading company in the MICE industry in Spain. Meetings, Incentives, Conferences, Conventions, Congresses, Exhibitions, Sponsorships, Consultancy… Whatever the project, CREA Group events is just one step away from making it a reality.
Get in touch with CREA Group to start working together today. Call +34 93 434 43 25 or fill in the contact form.
Borja Llopart is CEO and founder of CREA Group Events & DMC. With over 20 years of experience in the MICE industry, he specialises in organising corporate events, congresses, meetings and incentive trips in Spain. He served on the Board of SITE Spain & Portugal for close to seven years, including as president of the association, and since 2020 he has been a member of the Tourism Committee of Foment del Treball.
👉 Connect with Borja on LinkedIn.
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