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19 AUG 2020


The events sector transforms after COVID-19

Although timidly, the events sector is beginning to recover its activity after a few months of paralysis and uncertainty due to the global health crisis, it is also experiencing great changes that indicate that many of them will be consolidated over time.

El sector de los eventos se transforma tras la COVID-19


How is the MICE industry adapting to the current situation, and how is the event organization changing in Spain?


From CREA Group, we want to present some of the trends and changes that we are already perceiving in the events taking place around the world.

• Hygiene and safety improvements: It is essential that all the events, congress, and conventions organized in different parts of the world must comply with strict hygiene and safety measures to safeguard the attendee's health. The spaces are adapted to maintain a safe distance; hydroalcoholic gel dispensers have been installed, and the guest's temperature is taken before entering the event, etc.
• Digitalization: Today more than ever, technology is the best ally, not only in events but in an increasingly globalized world where communication with different parts of the world is essential. Touchless technology avoids direct contact with objects, which allows attendees to interact safely, through voice commands and facial recognition, payments can be made, and also access control, accreditation, etc. can be activated.
• IT solutions for virtual events: The MICE industry is promoting virtual meeting points through webinars and all types of platforms. Broadcasting of large events is done through streaming and open webcast stimulating guest's participation and facilitating online access. Simultaneous translations in different languages, connections with different countries simultaneously (as many as speakers), and stages turned into authentic television sets is what the events world is bringing. 
• Creativity: The time has come for companies and event organization agencies to adapt to this unprecedented situation and contribute their creativity as an added value, promoting the recovery of the sector so that events and conventions return stronger than ever.

At CREA Group, we are constantly transforming to offer our clients and guests all security measures. If you want more information, contact us through our telephone number +34 93 434 43 25. 







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What are the most representative changes in the events industry after COVID-19? In CREA Group we tell you about it.