User experience, longer duration, and more expense

Professional event organizers in Spain place increasing importance on the experience of attendees, congressmen, and guests at corporate events in Spain. Experiential marketing, that seeks the emotional connection of users towards a brand or product, has more and more presence and importance in the sector.

Congresses and corporate conventions in Spain usually last between 3 and 4 days, given their professional nature. However, other types of events such as fairs have been having longer duration in Spain, since they dedicate a few days to professionals in the sector and others to the public. This translates into higher spending in the destination city and more demand for professionals for the accommodation, catering, etc. sector. The fact that the number of corporate events organized in Spain increases, is a great benefit for all citizens and for event organizing agencies in Spain, as well as for DMCs.

CREA Group, Event agency in Spain / meeting planner in Spain, adapts to the needs of the market. The challenge for Spanish event agencies is to adapt to the high demand from customers who want to organize their business meetings (Corporate meetings) in Spain and who need their services to manage them professionally and efficiently.

For CREA, as an event agency in Spain, being up to date with customer´s needs always and offering them what the market demands is essential for this industry to continue to grow exponentially year after year. Therefore it provides 360º solutions and comprehensive advice for all cities in Spain and plans product launches, gala dinners, stands, roadshows and all kinds of corporate events in Spain.