1 JUN 2022
MICE tourism: what does MICE stand for in tourism?
The
acronym MICE refers to business tourism, where trips are related to
professional and work activities. This concept encompasses the terms
'meetings',
'incentives',
'conferences'
and 'exhibitions'.
In this sense, the tourism industry has developed a new stage with
this subsector that involves destinations, business growth and job
creation. But, how does the MICE industry fits in tourism and how
important is it?
As
a specialized agency in Mice events & industry we'll explain all
key items in this post.
How
important is MICE tourism?
As
stated in the previous paragraph, MICE stands for Meetings,
Incentives, Conferences and Exhibitions.
MICE tourism, and the meetings industry as a whole, has become a
lucrative part of the tourism mix across the globe and a key driver
in the development of the tourism industry, generating very positive
synergies for those involved.
Generating
wealth
On
the one hand, destinations are enriched, since jobs and investment
are generated. In this sense, income is also increased, since people
travel in any season of the year.
Powering
innovation
The
creativity and innovation MICE Travelers are promoted, since the
exchange of knowledge is stimulated. For all these reasons, companies
like CREA Group organize business events in destinations outside the
conventional work environment.
Components
of the Mice Industry
MICE
Tourism is a very specific type of tourism. This business travel are
often refered to as incentive travel, hospitality industry,
professional conferences and a vast number of terms. In the next
lines we will explain the main components of the Mice Industry.
•
MICE
Tourism always involves meeting celebrations and or congresses,
conventions, trade shows, fairs and other events of a corporate
nature, especially in seasons of high activity such as autumn and
spring.
•
Secure
investment: Te costs derived from the infrastructure, promotion or
recruitment of human and technological resources are high, but the
economic and image impact for the company is extremely attractive and
profitable.
•
Comprehensive
high-end service with versatile accommodation, where attendees can be
accommodated individually, but also where a varied catering and
restaurant service is available.
Do
you need to organize meetings according to your corporate demands?
Contact Crea Group, where we have the best meeting organizers who
know how to adapt to the needs of each client, making a tailored suit
based on the objectives.