10 JAN 2021

Experiential marketing grows at company events

The fact that the world of marketing is changing and evolving by leaps and bounds is not, at this point, a secret for anyone. Gone are the flat campaigns that only sought to sell a product, service or brand, giving way to the age of the senses through experiential marketing.

As the saying, increasingly popular and applicable to experimental marketing, goes "if you're excited to think about it, imagine doing it"

Marketing known as experiential seeks that users reach an emotional connection with a firm or brand and, therefore, remain in their memory for a long time. For this, it is necessary to grab their attention and make them live different experiences than those they are used to, what’s more involving them in the project

In a market in which it is increasingly difficult to stand out from so much competitiveness, it is not surprising that the production of events in Spain focused on this kind of actions are increasingly being implemented by many different companies dedicated to all types of activities and industries, right?

What can be achieved with a good experiential marketing campaign in business events?

• Capture the attention of the media. If it is creative and original, the media will be interested in it and will give it publicity and coverage, something very positive since it allows reaching a greater number of users.
• Stand out from the competitors. By fleeing conventions and breaking the rules, the audience is focused on that brand and not on any other. And that, with an effective campaign, is guaranteed.
• Increase interaction in social networks. We live surrounded by Social Networks so, why not use them in our favor? If the public is having fun and surprised, they will share the experience in their networks and, therefore, the brand will have a great impact.
• Achieve word of mouth. Now that we have media coverage on the internet, what else do we want? Have it also on the street! Users share their experiences with their acquaintances and friends, which further increases the impact of the campaign.

Companies seek originality and personalization in their experiential marketing events

In order to benefit from these action plans, it is necessary to plan each project and customize it to the fullest. Only in this way it will adapt to the marked objectives and will have the possibility of success.

At CREA Group - Event & Destination Management Spain & Barcelona we help all kinds of businesses to organize their own experiential marketing events, and we do it by making available all kinds of media:

• Selection and hiring of spaces throughout Spain.
• Design and assembly of stands.
• Hotel and restaurant services.
• Transfers.
• Technical secretariat.
• Support staff, whether security, cleaning, guides, hostesses, etc.

The current market data suggest that the production of events in Barcelona and throughout Spain specialized in experiential marketing will keep on increasing, as more and more companies are betting on this type of action to achieve their objectives. Do you want to be one of them too? Call us on +34 93 434 43 25 and request information today.